Brain Flash
HKU x DEPT® | 2023 | Role: concept & creative lead
QUEST
How can we give DEPT® creatives a kick-start in applying creative technology in proactive concept development?
An ideation tool for creative professionals to jumpstart their creativity in the world of creative tech.
INSIGHT
The rise of creative technology in the creative industry offers advertisers the opportunity to adapt to consumer needs by providing the most personalized, unique, and interactive experiences.
However, there is a gap between the possession and the importance of knowledge and skills in creative technology.
There is a need for accessible educational opportunities, and a targeted approach for a sustainable integration of creative technology at DEPT®.
IDEA
Various qualitative research activities have led to the online brainstorm tool 'Brain Flash' – which is now a FIGMA-simulation of a future WebGL version. This prototype is developed to support creatives (and other employees) in brainstorming and to create awareness of the endless possibilities surrounding creative technology in an approachable way.
Brain Flash consists of 'trigger cards', 'info cards', and '101-folders', and specifically focuses on applying technology to the concept phase. This inspires the user during brainstorming with practical examples of creative technology.
Users are free to use the tool for their own work or for work for existing clients and prospects of DEPT®. It can be seen as a refreshing stimulus to enable users to incorporate creative technology into their own thinking and approach.
