Behind the Screens
Agency: DEPT® | 2022 | Role: concept & creative production
QUEST
Come up with a creative concept for ADNIGHT at DEPT®.
A night where visitors could step 'behind the screens’' at the creative digital agency DEPT® during ADNIGHT – the biggest open night of the Dutch creative industry.
IDEA
A dark biome, illuminated by the digital reality we are shaping at DEPT®. As you enter the office you’ll step behind the screens, and enter our motherboard - The operating system that is responsible for the content we show others. On October 14, we invited the audience to explore the blurred boundaries between the physical & digital worlds.
DEPT’s motherboard was brought to life through many facets of the event. Visitors, for example, could download a program booklet upon entry, which took the form of a technical manual.
The night included algoraves (a boogie by the rhythm of live coding), AI-generated cocktails, metaverse explorations, experimental performances, a ‘campaign remix booth’ and much more.
